Built by founders who lived the problem.
Horfay Taqnia exists because two very different problems — navigating global feed additive regulations and finding a reliable plumber in Srinagar — had the same root cause: the absence of trustworthy, accessible infrastructure.
Dr. Fayyaz Muhammad
BVSc & AH, SKUAST Jammu (2009) · Founder & CEO
Dr. Fayyaz is a veterinary medical graduate who spent over a decade in animal healthcare and nutrition, working across multinational companies in clinical, technical, and commercial roles.
In 2015, he founded Truevet Animal Nutrition to develop effective phytogenic alternatives to antibiotic feed additives for the livestock industry.
Back in Kashmir, building his home, he ran into the same pattern: skilled people everywhere, but no system for trust, accountability, or discovery. HelpRush was born from that frustration.
“It has been built with personal savings, long nights, mistakes, tears, and relentless effort — not to create another app, but to restore peace of mind.”
The Journey
Useful by Default
We only build what solves a real, lived problem. Every tool must earn its place.
Elegant by Necessity
The best technology disappears. It just works, every time, without asking you to think about it.
Dignity in Work
Everyone who works — whether in Kashmir or Brussels — deserves fair access, fair pay, and fair recognition.
Our Products
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